Anthony’s Story

How did I get here?

My first job out of college was in the consulting arm of Dentsu, the Japanese advertising and marketing giant. I experienced radically different management styles in the US and Japan.

After working with Seth Godin and Yoyodyne, an online marketing platform in a nascent industry, I worked in consulting and crisis management.

In 1998, I founded my own firm with half a client and a lot of idealism. The business grew and flourished but that brought with it a lot of challenges — managing people, growing a business, and overcoming many obstacles. I spent many sleepless nights, made a bunch of wrong decisions, and eventually wrote a book about what I’d learned as a young manager and leader, called Tony Soprano on Management.

Web Zeit was acquired by WPP, and I joined a young team of marketers and techs, focused on revolutionizing email software. At Mass Transmit, my first task was to change the business focus of the company, my second task was to win clients. Over more than a decade, I saw my share of roadbumps, experienced highs and lows in my personal life, and began the journey that would lead to becoming a coach. Along the way I wrote two more books, became a father, and continued my education in business strategy and coaching.

I’ve learned a great deal from the challenges I’ve faced. I’ve learned to incorporate strategy and behavioral science with emotional and business skills. I’ve learned to consult and coach, and learned what the difference is. I use this diverse skillset to mentor individuals and organizations so they can make better decisions, build more successful careers, and lead more fulfilling lives.